Bandar Seri Alam is UMLand's maiden flagship development which showcases the careful thought that was spent in creating a well thought out masterplan. Dotted with lakes and parks - making it a welcome change from the concrete jungle of city living, homes in Bandar Seri Alam are framed by a beautifully landscaped environment such as those in The Valley. Residents are served by a large communal park which features a lake that is complemented by cobbled pathways, doubling as jogging and cycling paths.

Concerted efforts are also underway to furnish ample facilities  and conveniences at the integrated Bandar Seri Alam township. To cater to the needs of a fast-growing population, the self-contained Bandar Seri Alam offers many conveniences from shops to even the Eastern Police District Headquarters. This much sought-after address has a comprehensive list of popular retailers including Tesco, Today's Market, Big Valley Ranch, McDonald's and even a private medical care facility with 218-bed capacity - the Regency Specialist Medical Centre, a member of Singapore's Health Management International Limited.

Today, Bandar Seri Alam has been actually acknowledged as City of Knowledge with several universities, including the University Kuala Lumpur (UniKL - 60 acres, operational 2011),University Technology Mara (UiTM - 200 acres, completed 2013), Asean Metropolitan University College (AMUC - 18 acres, operational 2011), Mara Junior Science College (MRSM - 50 acres, operational 2011), Malaysia Art School (50 acres, completed 2013), Excelsior International School (completed 2013),  Japanese School, Nam Heng Chinese Primary School as well as seven other national primary and secondary schools.

Boasting a locale within Johor's fasters growth corridor, the Iskandar Malaysia, Bandar Seri Alam is more accurately stituated in Johor Bahru district. By first quarter of 2012, access to Johor Bahru City and spanking new Customs, Immigration & Quarantine Complex (CIQ) via the Southern Link Highway (a 4-lane highway) and the Eastern Dispersal Link (EDL) would only take an estimated 18 minutes to reach.