JOHOR BAHRU, 22 March 2018 – United Malayan Land Bhd (UMLand), an award-winning property developer which prides itself on creating world-class lifestyles that complement the modern community, continues to expand its international presence through its latest involvement in The Apartment: Passion for Design reality competition show for the second consecutive year, as one of the major sponsors.
The Apartment, which is the premier design competition show in all of Asia, is a highly addictive television series showcasing passionate amateurs who must brave razor-thin budgets and exacting time-frames to create stunning one-of-a-kind rooms in developments throughout South-East Asia – all under the watchful eyes of International Design Superstar and Principal Judge Laurence Llewelyn-Bowen.
The show is back for the sixth season and this year features one of UMLand’s most established townships, UMLand Seri Austin. It also includes the biggest prize in the series’ history – the deed to a luxurious apartment at D’Lagoon worth over USD 140,000, which is UMLand’s latest luxury development by the lake in Iskandar Malaysia.
The exciting series was also filmed at one of the luxurious double-storey semi-detached houses at Aster 2, UMLand Seri Austin. The location sponsorship provided an opportunity for the 12 talented contestants and the judging panel of esteemed celebrity designers to experience living at the First Smoke-Free Town Park and the First Smart Healthy City and Communities Township throughout the 10-week filming period.
“The strategic partnership with the reality series showcases the beautiful landscape of UMLand Seri Austin and Johor as one of the most liveable cities in the future to potential investors and buyers from around the world. It has also given us the opportunity to put UMLand on the international map once again as we reaffirm our sustainable developments that are of high global standards,” shared KK Wong, Chief Executive Officer of UMLand Seri Austin cum Group Director of Townships, UMLand.
“I am incredibly proud of our latest season of The Apartment” added Riaz Mehta, President of Imagine Group Entertainment, the producer of the Show. “Our cast is better than ever, with a fiery chemistry between them that will keep our viewers entertained every minute of the show as our budding designers do whatever it takes to succeed. The show offers something for everyone – whether you just want to be entertained by the characters or inspired by amazing designs.”
The Apartment: Passion for Design features 12 talented contestants from various countries including Malaysia, Thailand, Singapore, Philippines and more, who will compete to become the next interior design superstar. The Apartment: Passion for Design also features a judging panel of esteemed celebrity designers including returning international superstar Laurence Llewelyn-Bowen as principal judge, and award-winning designer and author Jamie Durie as returning host and mentor. This season also sees the introduction of two new judges, Filipina interior designer and influencer extraordinaire Cat Arambulo and Tyler Wisler, one of New York’s most influential and dynamic designers.
The Apartment: Passion for Design premieres on 22 March 2018, Thursday at 9pm (8pm JKT/BKK), on Sony Channel and Astro’s AXN channel 701 starting from 25 March 2018, every Sunday at 8.05pm. The reality competition show is presented by Dulux and supported by UMLand. The Apartment: Passion for Design is a Sony Channel Original Series created and produced by Imagine Group Entertainment, the leading entertainment production company in Asia.
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For further information, please do not hesitate to contact:
Martin Ooi
ROOTS PR Sdn Bhd
M: +6017 2944 201
T: +603 7494 0292
E: martin.ooi@rootsasia.com
Olivia Chan
ROOTS PR Sdn Bhd
T: +603 7494 0292
E: olivia.chan@rootsasia.com
Lynette Sia
UMLand Bhd
T: +6012 7611 761
E: lynette@umland.com.my
Notes to the Editor:
About UMLand
UMLand is the award-winning Malaysian developer behind the successes of several residential townships and niche developments across the country.
The company has two divisions handling Township Development and Niche Projects respectively. It also has a hospitality division that operates Suasana Suites serviced apartments and a construction division under UMLand Builders Sdn Bhd.
UMLand’s Township division manages five townships namely: Bandar Seri Alam (Iskandar Malaysia), Taman Seri Austin (Iskandar Malaysia), Bandar Seri Putra (Bangi, Selangor) Makhota Hills (Semenyih, Selangor) and the upcoming world–class integrated biotech park in Pasir Gudang, Iskandar Halal Park, a joint venture initiative with J-Biotech, a Johor state government arm.
UMLand’s Niche division has completed several residential developments in Kuala Lumpur and Johor. These include Suasana Sentral Loft (KL Sentral, KL), Suasana Bangsar (Bangsar, KL), Seri Bukit Ceylon (Bukit Ceylon, KL), Suasana Bukit Ceylon (Bukit Ceylon, KL), and Somerset Puteri Harbour (Iskandar Puteri, Johor).
UMLand’s Suasana Iskandar Malaysia is the iconic residential development which comprises of a 35- storey serviced apartment tower, the very first Amari hotel in Malaysia, managed by ONYX Hospitality Group, and it is complemented by Zenith Lifestyle Centre, a two-storey international and specialty dining, avantgarde entertainment, premium wellness right in the middle of Johor Bahru city centre Medini Lakeside in Medini Iskandar Malaysia, an integrated development comprising UMCity (a mixed-use commercial development) and Viridea Lakeside (a green residential development); and Star Residences, a joint venture initiative with Symphony Life Berhad to develop an upmarket serviced residences in the heart of Kuala Lumpur.
With a strong track record spanning across two decades, UMLand continues to embrace excellence and innovation as its main tenets to drive growth.
The Group, with over 1,800 acres of undeveloped land bank across Malaysia, aims to be a caring and responsible developer that not only builds quality property units for investors and homemakers, but also units that will see its value enhanced as the community grows and living standards improve. With advances in technology, UMLand is also embarking on building smart cities to complement the lifestyle needs of the modern community.
In 2015, UMLand bagged the “Best Office Development Asia Pacific” at the International Property Awards in London for its flagship project the UMCity Medini Lakeside development.
About Imagine Group Entertainment
Imagine Group Entertainment (“Imagine”) is a leading international TV Production company headquartered in Singapore. Amongst its hit TV productions are Fit for Fashion, The Contender Asia, The Biggest Loser Asia, The Challenger and The Apartment. Imagine’s shows have achieved success not just in Asia but also the USA, Australia, UK and Europe with distribution to over 40 countries worldwide and have received multiple accolades from industry and media, including an International Emmy Award nomination.
Currently the ONLY production company in Asia that produces large scale ORIGINAL reality TV shows to an American production standard that are sold and formatted worldwide, Imagine has shows in production and development across a variety of genres including Music, Sport, Fashion, Lifestyle, Design, Magic and kids’ content.
More information at www.imaginegroup.tv