As an aspiring property developer of distinction, we ensure that our corporate citizenship initiatives focus on improving the fabric of human society and community wellbeing, which is crucial for sustainable urban development. Our CSR philosophy is to "Connect" with our stakeholders in a meaningful and engaging way, which supports inclusive development objectives.
Our commitment to CSR through a holistic approach goes beyond regulatory compliance and ethical business behaviour. C.O.N.N.E.C.T to us suggests Community Wellbeing, Organisational Health, New Partnerships for New Progress, Ecoliving Solutions, Customer Loyalty, and Technology Adoption; all of which will contribute to make our development meaningful to all our stakeholders and beneficiaries.
Over the past five years, we are committed to effectively implement various CSR programmes within the broad framework of Marketplace, Workplace, Community and Environment. Through these programmes, our efforts are t o support the local communities as well as to serve stakeholders' interests through industry best practices and meaningful engagement. Yes, we want to make the world a better place without our means and best efforts.
We strongly believe in improving lives of the communities, amid whom we function as a business entity by offering opportunities for better education and good health. We always seek to support disadvantaged groups and underprivileged sections of the society by way of spending quality time, offering donations and financial assistance, building safe neighborhoods, encouraging young talents in sports and education, sharing festivities and the joy of togetherness.
We endeavor to evoke a sense of social responsibility amongst our employees, encouraging them to volunteer their time and resources to support our CSR initiatives. For us, it is always about creating a 'caring & sharing' culture and contributing towards social causes, which helps establish pride in association with the organisation and what we do. This, along with employee rewards and recognition programmes, talent and performance initiatives as well as continuing education modules, improves the overall organisational health.
As a credible business entity, our efforts are towards embracing the spirit of partnership, which advocates mobilizing action that will foster a progressive environment, also conducive to sustainable and livable communities. At UMLand, we collaborate with many charitable organisations and foundation; international bodies such as the Global Environment Centre; local councils, associations and regulatory authorities; NGOs and civil society to efficiently implement philanthropic, CSR programmes and activities.
Beyond brick-and-mortar solutions, we promote the need as well as relevance of building eco-friendly communities. Our Eco living campaigns drive causes that will determine the future of our world from reducing carbon footprint through various green initiatives to preserving age-old plant species; from conservation of water and other natural resources to promoting recycling and reuse options; from educating members of the community on environmentally friendly practices to advocating green lifestyles. We are also promoting green lifestyles and initiatives through our projects with environment-friendly features and facilities.
Our business focus and intent, when delivering product and service solutions, is to build customer or stakeholder' loyalty for our brand. Through continuous innovations and outreach programmes, our endeavor is to create an eco - system that ensures long-term viability. For the benefit of our customers i.e. to educate them and raise awareness, to provide a platform to understand their expectations, and to improve our service-delivery mechanism through continuous engagement; we organise many networking events, customer appreciation programmes, visitations and familiarisation trips, festive and fun gatherings etc.
We understand that as the future shapes many urban conurbations and agglomerations, technology will play a crucial role in helping build smart and connected communities - business and social. Therefore, in developing our flagship properties, we work with Telekom Malaysia Berhad (TM) for deployment and provision of high-speed broadband (HSBB) network infrastructure and services. The idea is to introduce Smart Home Concept that is built to enhance connectivity through various digital applications. In other words, it is within our intention to provide more than just a shelter i.e. a modern home equipped for the future. "Technology will be a fundamental component of all lifestyles of the future.